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With the PURPOSE to share our vision of the digital display, on Tuesday met the main creative minds and media online advertising in 2012 Ignite, a meeting that starts in Madrid and tour the major cities.

During the meeting they discussed the main trends in online advertising and expressed through various digital campaigns, displays that are currently proving more effective by the high degree of involvement of users and generate more memory and reputation of brand.

” Ignite has allowed us to gauge a market like that online advertising continues to grow and be transformed by the arrival of new players. In addition, we have shown the display formats that are proving most effective for creative and media seek inspiration in his upcoming performances online, “says Manuel Ferreiro (pictured), Creative Team Leader Account Management MediaMind and one of the main drivers Ignite 2012.

Ignite has shown how creativity is one element that contributes to the impact of the results. The ads Rich Media triple quadruple visits and clicks the advertiser’s site, according to a recent study MediaMind. If you also use video, visitors are multiplied by six to nine times increase direct response to the advertiser’s website, compared with a standard banner.

Also in the meeting could see examples of some of the newest forms of digital higher performance. Portrait, Filmstrip, Billboard, Pushdown, Sidekick or Slider are the names of formats developed by MediaMind, all IAB Rising Stars, who are getting a greater impact on results.

Another of the stars of Ignite has been the marketing video, a tool that allows for increased uptake of direct traffic and relevant for brands other digital formats. It has not gone unnoticed by advertisers so users can get to click 200 times in an advertisement for In-Stream video in a traditional banner. It is also striking that, although the duration of a web video can be three times higher than that of a TV spot, 73% of Web videos are viewings until the end.

“In MediaMind we are leading a new revolution of In-Stream video. We hope for that and have developed new technologies even allow dynamic insertion of images in a video. In real time we can add a logo, a new piece in the catalog or custom image so banners, mobile phone or any device where the video is played, “explains Manuel Ferreiro.

The mobile advertising could not be present at the meeting. More and more people spend more time connected to your tablet or Smart Phone. According to the report contains Yume, mobile impressions doubled in the third to the fourth quarter of 2011. It is after work, in the range of 8 to 11 pm, which reached the highest levels of interactivity.

In addition to Ignite showed how some brands have taken advantage of the touch screens of smart phones to create experiences through multi campaigns that synchronize the creativity of the computer or TV with the mobile user to interact with the creative piece . A trend that is gaining fans in advertising.

“Last month we launch a technology enabled multi Nissan in which we could convert from your computer the smart set in a remote control of the new Qashqai model 360. Nissan has managed to convey with this action not only is a very innovative brand, but has allowed users to interact with the brand, experience it and generate a greater impact. We should start thinking and embrace the idea of multichannel campaigns and stop thinking in isolation from the computer screen, mobile phone or television. Think of them as digital displays that interact, ” explains Peter Travesedo, Country Manager of MediaMind.

The first webcam of the story was called ‘the chamber of coffee’ . Twenty years ago, two computer programmers scholars at the University of Cambridge, Quientin Stafford-Fraser and Paul Jardetzsky, proposed setting up a video camera to transmit live via the university network, in order to monitor a coffee maker. The problem was that I was only allowed to make coffee in a very secluded and many served without refilling the pot of water.

Today, taking advantage of the technological revolution of this device, PhotoEspaña and Channel Foundation organized a competition ‘online’ on the artistic possibilities of the picture with webcam. As of May 27 participants will have the chance to go to the page www.phe.es / concursowebcam his portrait. The coordinator of the event, Ines Ruiz, establishes three requirements for participants: “The photographs can only be made ??through the webcam, you can not touch and must be previously unpublished photographs.”

‘Pictures with webcam’ is an initiative that explores a new field and experimental technology “especially in the many artistic possibilities of photography.”

The expressive richness of the portrait is revered by many amateur and professional photographers. A creative genre of photography that engages both experts and all those who, without technique, are in this contest a great artistic content. “At this event everyone can participate due to technical limitations it offers a webcam, as lighting, composition, angle, or the bottom, “he explains.

Sometimes, the idea that you can have on the portrait, is limited to a photo with a close up or medium shot of the person photographed usually with a sitting. But this event aims to go far beyond the classic concept of the portrait. “You have to call public attention, are also portraits hands, eyes, lips, where objects can take a significant value creation for participants,” he says.

A jury of photographer Pierre Gonnord, the cultural manager Rafael Doctor and the blogger Yoani Sanchez, awarded a first prize of 1,500 euros and two of 500 euros. In addition, they will choose about 50 portraits on display at an exhibition ‘online’. “We value the artistic intent and the concept photographic and originality of it,” he says.

The awards ceremony will take place on June 11 in the gardens of the Fundación Canal coinciding with the release of PHotoMarathon, a photo competition that invites photography enthusiasts to visit Madrid in search of the best images of the city.

As of June 3 will be open an exhibition ‘online’ with the best pictures of the contest, which will be held entirely online.

The first webcam of the story was called ‘the chamber of coffee’. Twenty years ago, two computer programmers scholars at the University of Cambridge, Quientin Stafford-Fraser and Paul Jardetzsky, proposed setting up a video camera to transmit live via the university network, in order to monitor a coffee maker. The problem was that I was only allowed to make coffee in a very secluded and many served without refilling the pot of water.

Today, taking advantage of the technological revolution of this device, PhotoEspana and Channel Foundation organized a competition ‘online’ on the artistic possibilities of the picture with webcam. As of May 27 participants will have the chance to go to the page concursowebcam his portrait. The coordinator of the event, Ines Ruiz, establishes three requirements for participants: “The photographs can only be made ??through the webcam, you can not touch and must be previously unpublished photographs.”

‘Pictures with webcam’ is an initiative that explores a new field and experimental technology “especially in the many artistic possibilities of photography. “

Be awarded a first prize of 1,500 euros and two 500. It also exhibited 50 portraits ‘online’
The expressive richness of the portrait is revered by many amateur and professional photographers. A creative genre of photography that engages both experts and all those who, without technique, are in this contest a great artistic content. “At this event everyone can participate due to technical limitations it offers a webcam, as lighting, composition, angle, or the bottom, “he explains.

Sometimes, the idea that you can have on the portrait, is limited to a photo with a close up or medium shot of the person photographed usually with a sitting. But this event aims to go far beyond the classic concept of the portrait . “You have to call public attention, are also portraits hands, eyes, lips, where objects can take a significant value creation for participants,” he says.

A jury of photographer Pierre Gonnord, the cultural manager Rafael Doctor and the blogger Yoani Sanchez, awarded a first prize of 1,500 euros and two of 500 euros . In addition, they will choose about 50 portraits on display at an exhibition ‘online’. “We value the artistic intent and the concept photographic and originality of it,” he says.

The awards ceremony will take place on June 11 in the gardens of the Fundacion Canal coinciding with the release of PHotoMarathon, a photo competition that invites photography enthusiasts to visit Madrid in search of the best images of the city.

As of June 3 will be open an exhibition ‘online’ with the best pictures of the contest, which will be held entirely online.

The new Creative WebCam offers the user maximum flexibility in making video or share pictures and video, with smaller dimensions.

Creative a world leader in digital entertainment products for personal computers and the Internet, presents Creative WebCam Pro, a new product that provides users the benefits of smart design and a very competitive price in a complete WebCam, which allows both image capture and video conferencing. It also provides users with PlayStation2 ® the Motion Detection function that incorporates some games like Police 24 / 7 Konami

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