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Apple practically since it was created, has been revolutionizing every field which has decided to explore, and generally is much more what we have to thank you for recriminations. But in my opinion, only one thing that fails them, the average price of its products in the same way, Apple is a company that is objectively face what many may not know until today is how much.

Although it might seem a bit shocking when he said that Apple may be ready to lower the price of IPAD if this did not meet sales as they expected, the truth is that a move is not only logical but also quite smart enough. A study by iSuppli reveals that the average cost of a single IPAD is around $ 219 (159 euros), where $ 80 would go on the touch screen and 16 in the microprocessor, it would have to add an additional $ 10 extra and processing costs, in total makes a difference with respect to 499 U.S. dollars announced by Apple only 270 U.S. dollars in revenue.

In addition, the model that would cost them is the 32GB with 3G, the price of production is around 40% of the final price, and just as the inclusion of 3G device raises the price to $ 130, is only 30 more . Unbelievable.

And is that when you buy Apple, and a good brand technology product purchases, purchasing, branding, the same way as when you buy designer clothes or a Ferrari, is the craving for something exclusive, for some stupid reason humans believe that more expensive is necessarily better. Because when you sell a product at a price that is two and half times its production cost we only have one word: scam.

Be careful, do not say that Macs are bad, I see the hordes of angry fanboys on me, I would buy one without hesitation, the question is whether it is worth the price or sacrifice exclusivity towards a popularization, in pursuit of diversification Brand apple what do you think? Is it a marketing maneuver justified or just a whim of Jobs?

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